Business Fitout Story – Iconic Dentistry, South Perth, WA

Project overview

• One of the most extraordinary business spaces we have ever created
• Client: Iconic Dentistry, South Perth, Western Australia
• A dental clinic reimagined as a luxury beauty boutique and experience space
• Designed to feel refined, indulgent, and unforgettable — far beyond a traditional dental environment

The clients

• Dr Michael Chan and Marina Chan
• Visionary business owners with a clear and uncompromising aesthetic direction
• Dr Michael Chan is a highly respected and internationally recognised aesthetic and cosmetic dentist
• Also a teacher and mentor within the dental profession, sharing advanced techniques with other practitioners
• Marina Chan played a key role in shaping the creative and experiential vision of the space
• A couple who work seamlessly together and are deeply intentional about brand, experience, and presentation

Image: This is an image of the business fit out completed at Iconic Dentistry, in South Perth, WA

Overall Concept & Vision

• A luxury destination space, not just a dental clinic
• Designed to feel like:
  • A high-end beauty boutique
  • A five-star hotel lobby
  • A couture design house
• Every detail curated to reflect:
  • Prestige
  • Confidence
  • Comfort
  • Excellence in service

Key Spaces & Custom Creations

Waiting & Reception Area

• Louis French Provincial lounge suites
  • Upholstered in soft latte and cream tones
  • Finished in antique gold
  • Tufted button detailing for timeless elegance
• Paired with:
  • Statement hanging chandeliers
  • A grand piano as a bold architectural feature
  • Custom consoles and side tables designed to match the aesthetic
• A space designed to make clients feel like royalty from the moment they arrive

Image: This is an image of the waiting & reception area featuring Louis French Provincial lounge suites, statement hanging chandeliers, and custom consoles and side tables designed to match the aesthetic.

Walk-In Counter & Beverage Area

• Custom-designed walk-in counter
• French chairs paired with a console featuring a marble top
• Used for serving tea and beverages while clients wait
• Hospitality-inspired, refined, and welcoming

Image: This is an image of the walk-in counter & beverage area featuring a custom-designed walk-in counter and french chairs paired with a console featuring a marble top.

Consulting Rooms

• Custom chaise lounges in each consulting room
• Clients recline on a chaise during consultations and treatments
• Blurs the line between clinical space and luxury lounge
• Creates calm, comfort, and confidence during appointments

Mirrors, Powder Rooms & Makeup Areas

• Custom-designed restroom and powder room mirrors, made to exact sizing
• Finished in antique gold
• Makeup tables created specifically for this space:
  • French carved antique gold consoles
  • Paired with matching mirrors
  • Finished with cream TA marble tops
• Designed to elevate the experience beyond function — indulgent, refined, and boutique-like

Image: This is an image of the mirrors, powder rooms & makeup areas featuring custom-designed restroom and powder room mirrors, and french carved antique gold consoles as makeup tables.

Materials, Finishes & Craftsmanship

• All furniture created exclusively for this project
• Every piece crafted from solid mahogany
• Fully customised to client specifications
• Finished in our signature:
  • Antique gold leaf French finish
• Every element designed with a strong luxury focus
• No off-the-shelf pieces — everything intentional, bespoke, and cohesive

Why This Project Is Exceptional

A fully brand-aligned environment

• The interior speaks directly to Iconic Dentistry’s values:
  • Precision
  • Beauty
  • Confidence
  • Excellence
• A physical extension of the service and expertise offered

Experience-driven design

• Each area — waiting, consulting, powder, makeup — crafted to create emotion and memory
• Clients don’t just attend an appointment; they experience the brand

Client collaboration

• As interstate clients, Michael and Marina flew to Melbourne
• Consulted in-store with Cindy, owner of the business
• Reviewed samples, finishes, proportions, and layouts in detail
• A highly collaborative and rewarding design process

Media & industry recognition

• Featured in Vogue, recognising the space as something truly special
• A rare example of a professional service space elevated to editorial-level design

Business Fitouts & Brand Identity

• The aesthetic of a business is critical to:
  • Client perception
  • Pricing confidence
  • Brand differentiation
• At The Antique Reproduction Shop, we:
  • Advise on colours, finishes, and materials
  • Align interiors with logos and brand identity
  • Create bespoke furniture for commercial spaces
  • Customise fabrics, carvings, and finishes
• We have worked with many businesses, creating:
  • Carved logos into furniture
  • Custom-branded upholstery
  • Fully bespoke commercial interiors

Final Reflection

• One of the most grand and spectacular business spaces we have ever delivered
• A benchmark for luxury commercial interiors
• A powerful example of how thoughtful design transforms a business experience
• A project we are immensely proud of and honoured to have been part of

Products Featured In This Blog

Louis French Provincial Lounge Set

View Product